Saturday, July 16, 2016

Beachbody anyone?

How does everyone feel about the Beachbody / Shakeology stuff taking over my newsfeed?

My initial thought when I began seeing these "coaches" posting inspirational messages and touting how easy and convenient the Beachbody workouts are, was that huh - maybe this isn't as bad as most of the fad diets that have graced my television screen in the past. The messages they post are often focused on believing in yourself - their most popular hashtag being #igotthis. 

But then I reminded myself that the goal is to sell shakes and workout videos. Starting to feel a little fishy...yes?

As the weeks have progressed I have seen more and more Beachbody coaches talking about "clean" eating and cutting "bad" foods.  About replacing meals with shakes, about never missing a workout despite your body being tired or needing sleep.

THIS is where I start to really question any "healthy-living" program.

These coaches are not trained in nutrition, or in any science related to health or fitness for that matter.  THEY MAKE MONEY FROM SELLING SHAKES.  And just because you add "ology" to the end of your product does not make it scientifically proven to do anything.

As I am writing this post I am disliking it more and more.  Maybe because it isn't until you peek under the surface that you realize what this really is.

Convincing women that they need a product to feel worthy enough to go to the beach is not right. Implying that their body is not enough as it is. That they are not enough as they are.

The business of fitness and nutrition is one where I believe companies need to tread lightly and be extra responsible.  These companies have a moral obligation to their customers to put their health first.  I just am not sure if I see this happening in this case.

It just seems to me that the better alternative (if you feel lost about how to get healthy) is to meet with a registered dietitian or check our an intuitive eating program.  Move around more, or do the Beachbody dvds when you can, take days off when you need to.  Find your set-point and accept your body.  Live.

Rant over.  But would love to hear other opinions, care to weigh in?  Add a comment below :)